Server location plays a significant role in this age of Search Engine Optimization. The search engines give results to a user in terms of keywords and websites in appropriate language, pertinent to his search. The objective of a search engine is to return apt results in right language which are as precise and relevant as possible. A Russian-speaking person will not get websites written in Egyptian or in Chinese in his search of query.

People try to determine out the reasons for inability of their websites to rank well in some search engines, in their home or other desired countries. Some of them fail to realize the location their website is hosted in. Moreover, it is hard to believe but they may not be aware of the fact that their websites might be hosted in a completely different location.

Search engines like Google can find out the country of a website's physical location based upon IP address along with the domain name (like .co.uk or .com.au). The information programming in search engines is such that it tells them the IP addresses belonging to various countries, as well as the domain suffixes assigned to them and performs the search results accordingly.

In order to rank well in Google based in the United States, it’s important to have your web host transferred to one of the servers located in the United States. If you have your website hosted in Japan or Australia, you may not get the desired results.

IPtools.com allows you to know the country your website is hosted in.It is always better to know right in time that your website has been hosted in another country resulting in its not so good ranked, and do something about it.

So its very important for SEO companies to consider this as an important factor while working on SEO for any website.