Did You Know?
Ecommerce has about an 80% failure rate. It simply means that creating a successful online business is more challenging than some entrepreneurs imagine.
Starting an eCommerce website is one thing but getting desired revenue from it is another. Do you agree?
While its true that you can hire an eCommerce web developer in India & get your eCommerce store ready in just one month, many businesses are still struggling to achieve more sales.
You can also refer to the worldwide eCommerce business statistics. How many eCommerce businesses start every year and how many of them really get success & continue running even after 2 years. Well, most of them shut down in a year or two.
What could be the reason?
You guessed it right. It’s because of low or no sales that further leads to no profit. Let alone making profits, most of the eCommerce businesses incur huge losses because of spending most of their investment on activities that don’t work for them.
Don’t do the same mistakes as most eCommerce businesses are doing.
In this blog, we are going to share 11 tips for you to implement on your eCommerce website.
Let’s dive into those tips.
#1 Your eCommerce website must have product reviews
It’s very surprising that many eCommerce businesses fail to think from customers’ points of view. They tend to underestimate the importance of trust.
Why new customers should buy from you? How they should know that your products are really good?
Well, the answer is ‘reviews’. Yes, you must encourage your existing customers to write reviews on the products that they have bought from you.
Why reviews are so important?
When new users come to your website the first time and show interest in any of your products, one of the major hindrances that stop them to buy your products is a lack of confidence.
But the good news is when your previous customers talk positively about your products, the new users gain confidence in your products and they get inclined to buy them from you.
If you have been using WordPress, Magento, or Shopify for your eCommerce website development, integrating a reviews module/plugin is as easy as a few clicks.
So if this minor tweak helps you to get more sales, it’s worth trying. Isn’t it?
#2 Don't start SEO without keywords research
We all know that SEO (search engine optimization) is one of the best mediums to get targeted traffic on any eCommerce website. Yes, if done correctly, SEO can open the floodgates of targeted traffic to your eCommerce website that will result in more sales.
But our advice here is to use this weapon wisely.
How?
Before you start SEO for optimizing your eCommerce website, you must make sure to do intensive keywords research. Even if you hire an SEO company, you must insist & ask them to find the best keywords for your industry to target.
There are many eCommerce business owners who start investing money in their SEO campaigns without knowing the best keywords. And guess what? They end up losing money without getting many sales from their websites through SEO.
#3 Choose the right payment gateway for your eCommerce store
A payment gateway for an eCommerce website is as important as its existence. There is no point to showcase your products and reach your targeted audience if your potential customers can’t buy them using your payment gateway.
Do make sure that the payment gateway which you are going to use, must be appropriate for the region where you want to sell.
How to determine which payment gateway is best for you?
Do competitive research. Yes, you don’t need to rely on anyone’s advice. Just do a small research on your competitors’ websites and check out which payment gateway has been used by most of them.
#4 Ensure you have all the tracking scripts in place
Which tracking scripts we are talking about here.
a. Google Analytics: Make sure that all the pages of your eCommerce website have a Google Analytics script installed. It helps you to track the behaviour & preferences of your visitors. It also helps you to track the conversions/sales & measure the performance of your individual products too.
b. Google Search Console: Through Google Search Console (formerly known as Google Webmaster Tools), you can track:
- terms/phrases that your visitors used to find your website
- whether your website has any official penalties
- domains that backlink to you
- if there are any Google crawler issues related to your website
- and more
c. Conversion tracking scripts: As the name suggests, conversion tracking scripts help you to track the conversions/sales on your website through your advertising campaigns like Facebook ads or Google ads. If you are spending money on advertising your business on Facebook or Google without installing the tracking scripts correctly, you are losing your money.
If this technical jargon looks annoying to you, hire a web developer who can help you to install them. And if you are running out of your budget, you can also consider hiring web developers in India who can help you to enhance your eCommerce store at affordable costs.
#5 Ensure that your contact details are displayed
Think from customers’ perspectives. They need assurance of security & credibility before they decide to pay on your store.
It’s very strange to see some eCommerce businesses that don’t display their physical addresses on their websites(really, there are several such eCommerce stores).
How can your potential customers pay on your website if you don’t share your physical location and phone numbers with them? They need surety that if they pay, they must be able to contact you or visit your office in case of any discrepancies or delays.
#6 Cut the jargons
Speak your customers’ language. This is a thumb rule if you really want to succeed in an eCommerce business.
If you are using phrases that your customers may interpret wrongly, then it’s less likely to happen a transaction between you and your customer.
Let’s take an example. If you are running your eCommerce business in the UK and you mention ‘shipping ‘ instead of ‘delivery’, it will give a sense of misconception of longer delivery times to your potential customers.
#7 Mention delivery time clearly
No matter if you are able to deliver your products in just a couple of hours, days, or weeks, you must mention them clearly on your website.
For every eCommerce website, it’s imperative to mention the delivery time so that the visitors can make an informed decision easily.
#8 Use high-resolution images for your eCommerce store
Using high-resolution product images is very important for every eCommerce business.
Why it’s so important?
The visitors who come to your website are not able to touch and see your products physically. So it’s very important to show them a fine-resolution image of your product to enable them to make a decision. So, if you are not getting desired sales from your eCommerce website, just have a look over the image quality of your products. Maybe you will find some clue!
#9 Ensure that your eCommerce store offers free returns
Again, if you want to gain the trust of your potential customers, you must offer them free returns.
When your customers know that they can get their money back if the product is not as per their expectations or order, they are more comfortable buying from your eCommerce store.
So, if you want to grow your eCommerce sales, just put a tag on every product that you offer free returns and see the results.
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