Social Media Optimization (SMO) is a methodology for attracting unique visitors to the website using social media activities.For a website optimization, there are mainly two kinds of activities involved
(1) Search Engine Optimization &
(2) Social Media Optimization.
Under Social Media Optimization, there are two methods involved:
(1) Onpage Optimization - In this method, various social media tools like RSS buttons,Share buttons,Polls,Ratings,Videos etc. are implemented on the webpages to encourage visitors to participate and interact with each other.
(2) Offpage Optimization - In offpage optimization,there are various methods involved on third-party websites/portals like blogs,forums,social networking profiles etc.
Indirectly Social Media Optimization is connected to Search Engine Marketing but the major focus of SMO is to drive traffic on the website from sources other than the search engines.However SMO activities also help websites to gain search engine rankings.
Innomax has a skilled in-house team for Social Media Optimization which is involved in planning & implementing social media activities for your website.This process enables your website to gain not only social entity on internet but also helps to rank your website on desired keywords.Before indulging into activties for any website,our team analyze the core theme of your business to make sure that we are making your entity in the right community.