Apple acquires Siri to enter into online search2010-05-07
Further to the news that Apple is possibly entering search market, Apple has taken an extra step by acquiring Siri.Siri is a company that creates search apps for mobile world.Although the accurate details of this acquisition are vague,but an early termination request filed with Federal Trade Commission could be considered as proof and thereby indicates that a deal has been struck.
Siri saw its beginnings few years back in 2007.Until February 2010,it did not even launch its mobile search assistant and now Apple is possibly acquiring it.This shows how quick this sale is and also how innovative this product is.However Siri was voted as the Most Innovative Web Technology back in March during the SXSW Mircrosoft BizSpark Accelerator contest and thereby Siri received some public praise too.
Most of the readers may not know what Siri do.We will explain you in brief.Siri acts like a virtual personal assistant on the iPhone which woks with online searches.It not only works as a virtual assistant but it also accept natural language which enables the user to give user-friendly search queries.This app is free for iPhone and it also accepts spoken and written commands.
Now, for instance,if an iPhone user wants to search for car mechanic in the city , he will just need to ask his virtual assistant to do it for him.Or if the user asks his virtual assistant whether there will be rain on next day or not,the app will coordinate with online searches & local weather forecasts and advice him of the status.
Basically, this app will combine various services to execute requested query by the user and thereby saving plenty of time.
This acquisition could possibly be one of the reasons for Apple to enter into the online search industry and giving a tough competition to the major players like Google and Microsoft.
By acquiring Siri, Apple will have added strength and expanding its mobile search functionality on iPhones,irrespective of the fact wheather Apple will enter into online search industry or not.
More information could be found at http://www.pcmag.com/article2/0,2817,2363197,00.asp