Digg's Ads showing signs of a winning formula2010-02-26

Four months back,Digg introduced in-line advertisements display which was an innovative and risky move itself.And now,fortunately, this Ad formula is showing the signs of success as revealed by Digg.According to them,DiggAds has proved to be useful technique for all users,advertisers and Digg itself.

Below are the details of comments from Digg:

- The DiggAds system is working great and beneficial from perspective of revenue generation.

- It is a complex auction-based system trying to serve its users the high quality ads and all the ads get quality scores by Digg considering advertisers' bidding price too.It works like Google Adsense.The high quality ads with lower CPC gets rewards.So,the more an Ad gets diggs,the less an advertiser would need to pay.

- The DiggAds system has got many positive feedbacks from users,but users have also demanded to be able to post their comments for every Ad.Right now, they can't post or see comments on those Ads.

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