FaceBook marketing misses old age group2010-08-30

Despite of the fact that growth of social communities like FaceBook,Twitter etc. is being led by more mature users,FaceBook ads don't take them into consideration.

Surveys say that usage of social networking among the age group 65+ has increased tremendously over the past one year,so it is very important to take that community into consideration.But FaceBook really doesn't consider this age group for their ads, you can check out yourself.If you want to create a FaceBook ad, and fill all the necessary information like title,destination URL etc. and then submit, it ask you for the targeted age group.This option is only upto the age of 64, which clearly shows that the ads would be missing the 65+ age group.

The olders are not only signing up for FaceBook and Twitter,but they are also found to be using them more actively as compared to the other age groups.This could be because of the reason that older age groups have enough time and money to spend on social networking and they really love to be social.The overview of the Pew Internet and American Life Project survey claims "Among adults ages 65 and older, 13 percent log on to social networking sites on a typical day, compared with just 4 percent who did so in 2009."

It is really appreciated that FaceBook has provided a good social networking platform for olders to spend their time in connecting with other people that could be their old friends,past coworkers,childhood friends etc. but they should also be considered as key marketing group of FaceBook ads.

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