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5 Steps To Run A Successful E-Commerce Website

Creating an e-commerce website is one thing but getting revenue from it is another thing. 

The above fact can be justified with the evidence that every day hundreds of e-commerce websites get launched, however very few of them are successful & get going in long-run.

The major cause of failure of any e-commerce websites could be lack of awareness. 

5 Steps To Run A Successful E-Commerce Website

If you too, are planning to develop an e-commerce website, this blog post will be helpful for you.

In this blog post, we will be sharing 5 steps to create & run an e-commerce successfully. 

Let’s start.

Step #1: Decide On Domain Name & Hosting

The first step to start an e-commerce website is deciding upon a domain name and web hosting.

Here are but few tips to choose a domain name:

  • Make it easy to read & type.
  • Keep it short.
  • Target your area, in case of local businesses. 
  • Should be memorable
  • Use an appropriate domain name extension (as per the business region).

Need help on choosing a domain name? Contact our web developers.

Recommended Post: 5 Tips to choose an appropriate domain name for your website

For the web hosting, you need to be very careful. 

A stable, reliable & high-performance web hosting is vital to the success of any online business. 

Especially, in case of e-commerce websites, it’s important for your website to run 24/7 flawlessly.

In other words, a web hosting can either make or break any online business.

Below are 5 tips for choosing a reliable web hosting:

  • Get your exact requirements from your web developer.
  • Read reviews from previous customers.
  • Don’t think about just price, support is critical.
  • Check for their support. Ideally, it should be 24/7.
  • Understand their backup plans.
  • Understand their security measures.

Need help on choosing a reliable web hosting package? Contact our web consultants now. 

Step #2: Hire A Web Designer

Once you decide upon a domain name and web hosting, the next step is to search for & hire a reliable web designer

Your local web designers or web design company may charge you thousands of dollars to build your e-commerce website. 

But you can save your web development cost by hiring a web designer in India. 

Yes, a web designer in India can build your e-commerce website for as low as $1000. At Innomax, we are offering just $949 for developing shopping cart websites. 

Here are some tips to choosing a reliable yet affordable web designer in India:

  • Check web design skills
  • Check coding skills
  • Check SEO skills
  • Check pricing
  • Check support
  • Check past works

Step #3: Test, Test & Launch

After your website designer has created your e-commerce website, the next step is to test it completely.

Yes, before you launch your shopping cart website, it’s important to test it from users’ perspective. 

A website full with errors affects not only the users’ experience, but it damages the business reputation too. 

Here are some of the basic yet essential features to check for your e-commerce website before you launch it:

  • Check the website on all the major browsers.
  • Check the website on all the devices.
  • Make some test payments and check the whole process.
  • Check all the forms validation.
  • Check for the broken links, if any.
  • Check for the loading speed.

Step #4: Website Maintenance

Website development is not a one-time thing. It’s an ongoing process. Especially, in case of e-commerce websites. 

It is therefore, essential to hire a web developer to maintain your e-commerce website regularly. 

If you don’t have enough budget to hire a web developer, you can outsource your website maintenance to a web design company in India. 

Here are some of the major reasons for you to maintain your e-commerce website:

  • Upgrading all the plugins and codes.
  • Uploading products and contents regularly.
  • Monitor & fix website loading speed, if required. 
  • Taking regular backups.
  • Diagnosing the website for potential threats.
 
 

Step #5: SEO

A website alone can’t bring you sales & revenue. For any e-commerce website to be successful & profitable, it is necessary to market it properly. 

The idea behind marketing any e-commerce website should be to get relevant traffic on it. When it comes to getting relevant traffic, SEO (Search Engine Optimization) is considered as one of the best mediums.

So, after you launch your e-commerce website & hire a web designer to maintain it regularly, the next step is to optimize it for SEO.

If you don’t have any clue about SEO, you may consider hiring an SEO agency. Again, there are many SEO companies in India that can provide you with effective SEO services at affordable price. 

Whether you hire an SEO agency or you do it yourself, don’t underestimate the potential of SEO for growing your e-commerce business.

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