Do you sell products? Or do you intend to sell products in near future?
If your answer to any of the above questions is yes, then this blog post is for you.
No, in this post, we are not going to explain how an ecommerce website works but we will be going to share 6 major reasons to have an ecommerce website for your business.
#1 Ecommerce Websites Are Convenient
This is probably one of the most important reasons to have an ecommerce website in the first place.
Yes, while an ecommerce website makes it easier for sellers to sell their products online, at the same time, it also enables customers to buy the products conveniently.
The sellers can upload as many products as they want and make them available for sale, without storing all of those products physically in any warehouse.
Sellers can also manage the product details & pricing anytime they wish to (24/7). All they need to do is, just login with the website backend and make the changes easily in just few clicks.
Customers also enjoy the ease of buying their desired products through an ecommerce website, and that too from the comfort of their home.
Customers also enjoy a variety of brands & versions of their desired products on the same website. It saves their time and helps them to make a quick decision to buy.
#2 Ecommerce Websites have a wider reach
When you are engaged in a brick and mortar business, you have a limited reach. You always have to rely on the footfall of your outlet or the premises where your outlet is located.
But when you sell your products through an ecommerce website, you have the ability to reach your potential customers.
Well, there are many ways in which you reach wider audience and get more sales. Below are but some of those ways:
a. Facebook Advertising: You can invest a little money on Facebook ads and increase your sales. Make sure to learn first how you must spend your money or take help from a Facebook advertising consultant.
b. Search Engine Marketing: You can pay Google to send targeted traffic to your website and grab more sales. Again, it’s advisable to consult a search engine marketing consultant otherwise you may end up losing your money.
c. Search Engine Optimization: You can learn SEO techniques and apply them on your ecommerce website to grow traffic and get more sales. If you don’t have time to do SEO, you always have an option to hire an SEO company.
So, you see? You have many ways in which you can reach your potential and sell your products to them through your ecommerce website.
#3 Ecommerce websites help build business cost-effectively
If you sell your products at your outlet, you probably have several overheads like rental charges, electricity bills, phone bills, salaries and so on.
This is one of the major drawbacks of a brick and mortar business, that you have to invest a lot before you start earning.
Luckily, with the help of an ecommerce website, you can start earning with just a little investment.
If you are low in budget, like most of the startups, you can always hire ecommerce developers in India who can help you to build your ecommerce store for as low as $1500.
#4 Ecommerce websites do the weight lifting for you
Yes, when you sell your products through an ecommerce website, it takes away all of your manual works.
Be it management of inventory, clients database, sales report, receiving money, sending order confirmation emails, sending order status emails or sending promotional offers, your ecommerce website has the ability to do everything automatically.
What does this means?
This means you can put your 100% effort on the core areas of your business like procuring and dispatching the products.
#5 Ecommerce websites help to maintain customer relationship
When you run your business through an ecommerce website, you don’t need to get in touch with your clients manually.
Most of the ecommerce web developers integrate newsletter module with every ecommerce website that makes it easier to send regular emails for new products arrival and promotional offers to the existing customers.
Isn’t it fantastic?
Your ecommerce website can work for you as an active salesman too. No additional funds required to integrate these super features because most of the web development companies offer ecommerce website packages that have this feature already.
#6 Ecommerce websites can get you repeated business
There is a wonderful methodology which is known as ‘Retargeting’ or ‘Remarketing’. Through this technique, you can promote your ecommerce website to the group of people who’ve already visited your website and have bought your you.
This way, you can get repeated business from your existing customers.
In case of a brick and mortar business, you will have to follow up with your customers over phones or emails which is, sometimes, frustrating for your customers too.
If you want to grow your selling business, you must invest your time and a little money on ecommerce website development. It will definitely help you to cut down your overheads and increase your revenue and profit.