Although, there are several e-commerce platforms available today for developing an e-commerce website but we always prefer to use WordPress.
In this blog post, we have shared 8 features of a WordPress e-commerce website that can’t be underestimated.
E-commerce website development using WordPress will not only enable you to save your web development cost, but will also offer you a bundle of essential features that are required to run an e-commerce business successfully.
#1 SEO
With respect to SEO, there are several reasons of using WordPress.
Firstly, WordPress framework is SEO-friendly, so it becomes easier to rank websites that have been developed using WordPress.
Secondly, there are many free and paid WordPress themes available for e-commerce websites that are clean & responsive.
Thirdly, but most importantly, there are several great SEO plugins available for WordPress websites, one of them being “Yoast SEO”. This plugin allows webmasters to write SEO-friendly & keyword-focused content and meta tags. It also comes with other beneficial SEO features.
#2 Landing Pages
Building a selling page or landing page for some of your special products will help you to get more conversions.
Fortunately, WordPress comes with plenty of themes & plugins which you can use and build selling landing pages.
#3 Intuitive Dashboard
An intuitive dashboard for both customers and admin is perhaps the most important reason of WordPress’s popularity among webmasters and web developers.
WordPress dashboard is considered as one of the most easy-to-use dashboards among other e-commerce platforms and CMS software.
#4 Email Templates Management
WooCommerce allows you to manage the email template content for each and every step.
For instance, if you want to edit the content of emails related to order confirmation, order status change or order abandonment, you can manage them easily using WooCommerce and other WordPress plugins.
#5 Marketing Features
This is another advantage of using WordPress for your e-commerce website design.
There are several free WordPress plugins available that you can use & integrate marketing features like cross-selling & recommended products.
#6 Discount Coupons
WooCommerce comes with a default feature of creating discount coupons for your customers.
You can provide a unique name to these discount coupons, set a certain percentage or amount and set their expiry date too.
As an admin, you also get the ability to set the minimum order amount on which the discount will be applicable.
#7 Banners/Slides Management
There are plenty of WordPress themes that come with the animated header for homepage.
You can have an ability to manage the images on these sliders and link them up with the product pages. So, next time when you want to update any image, you don’t need to hire a web developer and pay for these small jobs.
#8 One-Page Checkout
WooCommerce comes with an option to allow your customers checkout on a single page only.
Did you know lengthy checkouts and multiple-page checkout is one of the major reasons of low conversion rate and high order abandonment rate on any e-commerce website.
So when you use WordPress for your online store, you can increase the conversion rate of your e-commerce store.
