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14 Tips to build a user-friendly WooCommerce website to attract more sales

When it comes to setting up your webshop, a WooCommerce website is your best bet.
Why WooCommerce

  • WooCommerce is a WordPress plugin.
  • WooCommerce is free-to-use plugin.
  • WooCommerce is scalable.
  • WooCommerce is compatible with several great plugins.
  • WooCommerce is user-friendly for both users & webmasters.
  • WooCommerce websites are SEO-friendly

WooCommerce CMS offers you a lot in terms of features and capabilities that can help you set up your profitable e-commerce store.

14 Tips to build a user-friendly WooCommerce website to attract more sales

Here, we will talk about a few tips that will help you to build a user-friendly website using WooCommerce to get more customers & sales.

Let’s begin.

#1 Optimize your store’s loading time

A vital element for good user experience is to minimize waiting.

Your website must load quickly. You can do this by choosing a good hosting service, employing cache plugins such as the W3 Total cache, and compressing the CSS and JavaScript used in the theme.

For an e-commerce website, product images are an important element for speed and user experience- and we will discuss that separately.

#2 Optimize product images

The product images on your e-commerce store must be of high-quality. But at the same time, these images shouldn’t take longer to load on the users’ browsers.

A customer will not spend a lot of time to wait for product images to load- and may just move on to another store.

Fortunately, there are several plugins that you can use with your WooCommerce website to optimize the high-resolution images and make them downloaded in just a few seconds.

#3 Products should be easily discoverable

Define relevant categories and further divide them into appropriate subcategories to manifest your product catalog. It provides your customers with an easy way to browse products of a specific type, filter through search results, and sort as per their requirements.

For instance, under the category ‘Dresses’, you can include further subcategories such as ‘Cocktail Dress’, ‘Black Dresses’, and so on.

#4 Use live search

Live search allows your customers to view search results in real-time as they start typing search terms. This is similar to how Google tries to predict what you are looking for. 

Although there are a few plugins to achieve this, however you may need to customize them a bit to match with your website’s theme. So, hiring a web developer would be a great idea.

If you don’t have much budget for your online store development, you can consider hiring Indian web developers who can integrate live search feature with your e-commerce store at much affordable cost.

#5 Make your product descriptions great

Now writing the product descriptions is a bit tricky thing.

While writing description for your products, you must consider keeping it as short as feasible so that it’s easy to read however at the same time, it must be long enough to cover all of the important features of your products.

Need another tip?

You can mention few keywords within your product description too. This will help you to boost your rankings on search engines as well.

#6 Use product videos

While product images are helpful, a short product video is an even better way to showcase an item in action.

If an image speaks a thousand words, a video can definitely speak ten thousand words.

You can even use a streaming service like YouTube to embed a short product video in the product’s listing.

#7 Showcase and encourage product reviews

Product & store reviews are vital for any store owner who takes quality seriously. There should be tools that can allow the users to post the reviews easily on your website as well as social media platforms. 

Visitors should be able to search for text in reviews, sort them according to date, relevancy, and ratings.

More positive reviews help new potential customers to make-up their decision quickly. In other words, having more positive reviews on your e-commerce store can help to increase your conversion rate significantly. 

#8 Employ a flat website architecture

A flat website architecture decreases the clicks that a customer has to do for reaching the required product. All popular stores use a flattened navigation system. The most popular pages, relevant content, and products are all displayed prominently.

The objective is to reduce the clicks between the home page and the customer destination page or deepest layer.

#9 Provide updated stock status

It would be frustrating for a customer to choose a product and place an order only to find out that it is out of stock. If you have a limited stock, ensure that it is highlighted in the product listing.

When a product is low in stock, having a counter to highlight the current stock status helps. Any products that are not in stock should mention that as well.

#10 Product placement and relevancy

When any customer searches for a product on your WooCommerce website, they should get product listings that are relevant as per the search and interests. This speeds up the search and selection process. Customers should be able to filter and sort through the results with ease.

#11 Quick and basic registration forms

Signing up on your website should be easy and quick. Registration forms should not take more than 30 seconds.

The key is to ask for only basic details.

Customers do not want to spend too much time trying to register. Also, people get hesitant if you ask too much detail. 

Enable signup using 3rd party accounts like Google and Facebook where possible. If you cannot figure how to do that on your own, you can take the help of a web designer.

#12 Internal content linking

An e-commerce website with interlinked webpages can provide you with 2 major benefits:

  • High user-engagement and lower bounce rate.
  • Better search engine rankings.

Fortunately, if your online store has been developed using WooCommerce, there are several free & paid plugins that can enable you to interlink the pages of your website.

#13 Use and regularly audit security measures

Your website will handle a lot of personal and confidential information of your customers. Hence, ensuring that it is securely processing everything must be your top priority.

To start with, an SSL certificate, one that gets your website ‘https’, is the first most important step.

Additionally, you can integrate some of the best security plugins that are compatible with your WooCommerce storefront.

You can also engage a web developer to secure your website from all kinds of possible threats. 

Again, if you don’t want to spend much on your website, you can find a reliable yet professional website builder in India who can help you to secure your store at an affordable cost.

Recommended post: 11 Ways in which a WordPress developer in India can prevent your website hacking 

#14 Continue Shopping button

If a customer is about finish placing an order but realizes that they want some more items, then doing that should be as easy as 1 click. A continue shopping button not only adds to responsive web design, but it also helps to boost sales and revenue. 

Ensure that you allow your customers and visitors to continue shopping at any stage.

Conclusion:

There is a lot that you can do while setting up your WooCommerce shop.

These are just 14 of the top things that you should keep in mind as you boost your WooCommerce business. It should be the right starting point for what you need to get loyal customers and increasing sales.

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