It takes a lot of effort to launch & build a successful e-commerce business.
As the online shopping world gets increasingly competitive, there are some key do’s and don’ts that your website designer needs to be aware of in order to encourage your customers to buy your products and services.
Here, we lay down 21 e-commerce website check lists that you can follow to grow sales on your e-commerce website.
1. Use high quality graphics to showcase your products
Have your e-commerce designer picked high-quality images and videos for your product pages?
Using high quality graphics will help your customers visualize your product better and lead to increased conversion rates.
2. Simplify checkout process
If your shopping cart design and checkout process of your website is too convoluted, unconventional or complicated, you may end up losing a lot of customers just when they are prepared to buy.
Encourage your website designer to make the checkout process of your online store as simple as possible.
3. Save cart/order abandonment
Has your e-commerce developer created a plan for the recovery of abandoned carts or orders?
If you have been using a CMS platform like WordPress, there are several great plugins that can help you to recover the abandoned orders.
4. FAQ section
Do some good research and figure out what different questions your customers may have regrading your products and services.
Create an FAQ section on your e-commerce website in order to make it easier for your customers to find answers to these questions.
5. Security icons & badges
Have your web designer displayed enough security signs like “McAfee® SECURE” and “VeriSign Trusted” on your website to prove your credibility?
This tells the customers that they are dealing with a legitimate website that follows industry standard security practices and leads to increased sales.
6. Easy-to-use navigation
Use a logical scheme to design your product categories.
Use fewer levels to allow customers to reach a product easily.
8. Have an easy to fill checkout form
Make sure that all the input formats on your checkout form are easily understood.
Use pickers and drop-downs so the users do not get confused when filling the form.
9. Don't overuse call-to-action
Do not scare your visitors by offering too many options and “call to actions” on the same screen.
This may lead to your customers abandoning your website and lost sales opportunities for you.
10. Always show shopping cart contents
Make sure that your shopping cart design allows users to easily see what they are buying as they go through the checkout process.
11. Allow guest checkouts
Forcing your customers to register before they can checkout just gives them another reason to quit your store without completing their purchase.
12. Provide detailed product description
Remember that the customers cannot touch and feel the product.
So, provide thorough product descriptions to make them feel comfortable into buying.
13. Allow customers to provide their reviews
14. Show “Add to cart” and “Checkout” prominently
Have your e-commerce developer displayed prominent actionable buttons for these actions?
This tells your customers exactly what to do.
Make these buttons stand out from the surrounding contents to draw the customer’s attention.
15. Optimize your website for mobile devices
Follow the rules for mobile e-commerce website design.
If you are not providing a great mobile experience, you are going to miss out on substantial amount of possible sales.
16. Provide contact details
Have your website designer found a prominent spot to display contact details on the website? If not, get it done now.
This dash of authenticity decreases the anxiety of your customers and increases conversion rates.
17. Offer valuable content
Write valuable content for your landing pages.
Also, make effective use of blogs to inform, educate and engage your audience.
This will also lead to increase in organic SEO visitors and in turn increase your sales.
18. Capture email addresses
Have your website designer ensured that customer emails are captured using aids like pop-ups?
You can then send out coupon codes to these email addresses so you can catch them while they are in the process of deciding.
19. Grab user’s attention quickly
If you are not able to grab the user’s attention in the first 3 seconds, then you will probably end up losing them.
And this will clearly be a lost opportunity to sell.
20. Be precise in stating your USP
Ensure that you make your unique value proposition clear.
The customer should understand what makes you better than the others who may be the selling similar products.
Give them good reasons to buy from you.
21. Personalize the user experience
Make user of modern e-commerce website design tools and practices to provide personalized user experience.
This will help you keep the desired action and messaging focused on the customer across various platforms.