One of the most important & basic metrics of any website’s success is its conversion ratio. No matter how hard you have worked to build a website, if there are no or low conversions, you may not be able to succeed.
These days users prefer to use smart devices such as mobiles & tablets to browse the information on internet rather than using their desktops.
This puts a lot of pressure on website owners as they might not get enough conversions if their websites are not mobile responsive.
A professional web developer would always design a website in a way that if someone browses it uses their mobile devices or tablets, the website is as responsive as it is on a desktop.
This means that the desired actions are completed even though a user is viewing the website through their smart devices.
Some of these actions that get you high conversions are; signing up, clicking a specific button, making a sale, filling out a form or simply sharing the content to social media.
Below are 5 best practices to optimize the responsive version of your website:
#1 Showing lesser content
When it comes to the responsiveness of any website, it’s important to take care of the content density, placement & its alignment in the very first place. Perhaps, minimizing the content for your responsive design would be a great approach to start with.
Optimizing the content length for mobile devices can be a perfect strategy to enhance your conversion rate.
Why content optimization is necessary?
The content that looks nice & organized on a desktop may not look the same on a mobile screen which is why you must use a mobile-first approach.
You must analyze the needs of your mobile users, given that most of the traffic these days come from mobiles.
What can you do?
You can consider minimising the content that is taking twice as much space as it takes on the desktop, adjust the font sizes so that the content is readable and arrange the website elements in such a way that your CTA buttons are prominent.
In short, to optimize your responsive design, you must prioritize and remove unnecessary content so that your website viewers only view the important content which makes them take the desired action
#2 Giving more spaces
Cluttering up the whole space of your website is another mistake that most of the website owners make.
A cluttered website hardly attract the visitors and hence result in low conversions. An experience website builder would always know you to use “White Space” or “Negative Space” in an appropriate manner.
This gives room for the elements to breathe and lets the content be visible to viewers. If everything is too close and there is no room in between them, the viewers would not be able to see the actual message you are trying to convey to them through your website and would leave without taking any action.
What you need to do is while designing your website make sure that you use padding & margins to have sufficient space between the text, images and other important elements of the website. Moreover, keep a mobile view in mind while adjusting margins and spaces between elements.
Here are some basic tips for your website designers to take of your website’s responsiveness:
- Use a font that look clear on both desktops and mobiles.
- Have a good amount of line height in the headline.
- Reduce the line height slightly as compared to the headline in the body copy.
- Keep some extra white spaces in between the call-to-action button and the body copy.
#3 optimizing images
Using bigger images will not only take up too much of space, but it can also make your website load slower, especially on mobiles.
The ideal time of loading of a website should be 3-4 seconds. If it takes more than that than there is definitely something wrong that needs to be fixed.
As a result of slow loading speed, your website visitors may lose their patience and quit your website immediately.
What’s the solution?
You must hire a website builder who can help you to optimize all the images on your website resulting in enhanced loading speed and thereby reducing the bounce rate. Having a low bounce rate is a good sign and generally leads to more sales & conversions.
If you have used WordPress to build your website, then you can do this easily through any of the efficient plugins like WP Total Cache.
You will notice a prominent change in your conversion rates and responsiveness of your website once install this plugin and configure it properly. If you are not sure how to configure this plugin, you can also consider hiring a website developer who can assist you in setting up the plugin.
Another thing that matters in order to boost your conversion rates is Breadcrumbs.
Your website would require some breadcrumbs too. When people visit your website, they might reach destinations on your website but they might not find an easy way back to a previous page whether they are using a mobile device or a desktop.
For this purpose, they would require signs like the ones you find at the mall saying “You are here”.
Your visitors would not feel like getting lost and if they do they might leave the website without taking your pre-determined action. So, make your website’s navigation simple and add breadcrumbs so they can return to a previous page easily.
#4 Focus on device features
While many of you must be getting overwhelmed by the idea of mobile responsiveness, you can take a sigh of relief instead. Mobile devices have many features that you can actually make use of for getting conversions.
Mobile devices can be used to make calls, open apps from the browser and send messages whereas a desktop might not be able to do so conveniently. Your website and business can take advantage of these wonderful features.
Instead of listing your phone number, you can insert the number in an interactive button which would initiate a call when clicked. The same can be applied to email addresses.
Moreover, you can add social media icons which would open in that particular app directly and give the ease of sharing the content without wasting any time.
These features would boost your website’s conversion rates in a jiffy.
#5 Making CTA's accessible
On a desktop, CTA (call-to-action) buttons are tapped by a mouse click whereas on a mobile device these buttons need a human finger tap.
Your interactive areas need to be the size that fits in a finger tap. It should be alteast forty-eight pixels in height so that viewers can easily tap on it and you can get conversions.
What you need to do is optimize inline links on blogs, buttons, card layouts, form inputs, navigation links and other interactive areas according to a mobile device.
If your users struggle to tap on the CTAs and links then you might not have good conversion rates. So, make sure you optimize these interactive areas accordingly.