Do you have a WordPress based e-commerce website & have you been facing issues with its loading speed?
This blog post may help you or your web developer to enhance the loading speed of your WordPress e-commerce website.
First let’s understand why speed is so important for e-commerce websites and why most of the WordPress e-commerce websites face loading speed issue.
Why speed is so important for e-commerce websites?
Several studies have proved that more than 40% of the online users would quit a website immediately if its not loaded within 5 seconds.
Not only that, but you may also be losing the opportunity for your website to rank on higher positions of search engines.
Why loading speed becomes an issue with most of the e-commerce websites that have been created using WordPress ?
Most of the WordPress developers don’t pay attention to the optimization of all the websites that they build. As a result, the webmasters or the business owners have to face the loading speed issue. Eventually then end-up losing sales & business because of the poor loading speed of their website.
Here are 6 great tips for your web developer to optimize the loading speed of your WordPress e-commerce website:
#1 Choosing WordPress Themes Carefully
This is perhaps the most important advise for any WordPress developer. While choosing a theme for any e-commerce website, they must make sure that their chosen theme has minimum below pre-requisites:
- Optimised loading speed (can be checked through a tool like https://tools.pingdom.com).
- Has good reviews from the previous buyers & users.
- The developer is responsive to answer the queries.
- The last updated date of theme must not be too old.
#2 Choosing Web Hosting Company Carefully
Yes, the web hosting plays a vital role in the performance of any website, especially WordPress e-commerce websites.There are several web hosting companies like BlueHost that offers specialised servers to run WordPress websites.
Before subscribing with any web hosting company, you or your web developer must ensure that they provide:
- 24/7 Support
- High performance servers for quick loading
- Quick WordPress installation
#3 Choosing WordPress Plugins Carefully
Similar to the selection of a right theme, it’s equally important to choose appropriate plugins as well. Again before choosing a plugin for any WordPress e-commerce website, a web developer must ensure that it has:
Good reviews from the previous users.
The developer is responsive to answer the queries.
The last updated date of plugin must not be too old.
In an event where a plugin causes your e-commerce website to slow down, you may request your WordPress developer to replace it with an alternative plugin.
#4 Updating WordPress Plugins Regularly
Most of the WordPress websites face slowdown of their loading speed because of the out-dated plugins that have been used to build these websites.
What’s the solution here?
You must hire a WordPress developer for maintaining your website regularly and make sure that all of the plugins on your website are always up-to-date.
If you’re thinking you may not have budget to do so, you may also consider hiring Indian WordPress developers to build & maintain your e-commerce website. You can easily find plenty of web developers in India who can provide WordPress web development services at an affordable price.
#5 Optimizing WordPress Database
Why database optimization is important?
All of the information on your WordPress e-commerce website is stored in a database & whenever a query to delete a product, post, page or any other data is run, it removes the data. But when this happens, it leaves empty space in the database tables which takes up a few bytes.
Over a period of time, if not optimized, these empty spaces can result in oversizing the database. By optimizing your website database your web developer can reclaim the empty space and this also helps your database size to remain optimized.
Your WordPress developer can optimize your database either from phpmyadmin or by using a WordPress plugin.
If you know a bit about WordPress website management, you can also optimize the database using any of the reliable plugins for this purpose.
For instance, a plugin like WP-Optimize can help him to optimize your e-commerce website database regularly and keep it free from unused spaces. With a few clicks, you can set your database to get optimized without writing any manual scripts or codes.