Building a website is one thing and getting the users engaged is another.
All the websites & blogs should provide their users with a great experience. It doesn’t matter how beautiful your website is, if the navigation system of your website is not user-friendly, you may not get the desired results such as conversions.
How’s the navigation of your website?
- Are the users able to browse through the web pages easily?
- Have you displayed important information on the prominent locations of your websites?
- Can the users access your website or blog from different browsers & devices.
By answering the above questions, you can get to know about the current navigation system of your website.
Here in this blog, we will share 6 tips for you or your website developer to make your website easy-to-navigate.
In other words, following these 6 tips can enhance the user-experience of your website.
#1 Optimize the navigation menu
Navigation menu is one of the most important element of any website.
The first thing that the users look out for when they want to find any information or products on a website is its navigation menu.
By optimising the navigation menu, we mean:
- Uncluttered menu items
- Limited menu items
- All the important webpage links should be shown in the top menu.
- Menu item name should be relevant to its respective webpage.
Recommended post: 5 Issues that your website menu may have and tips to resolve them
#2 Keep it simple
Keeping your website design simple helps in many ways such as:
- Providing the users with an easy-to-use website.
- Getting more conversions because the focus is on few yet important things.
- Low bounce rate which means the users will love to spend more time on your website or blog.
If your web developer has used WordPress to build your website, then you can find hundreds of simple yet elegant themes to use. And the best part is, most of these WordPress themes doesn’t cost more than $100.
So you see? You can easily get an elegant & simple website design without increasing your web development cost.
#3 Check for broken links
Over the time, your web pages become old and may cause some errors due some of the deactivated or deleted webpages.
When your webpages have links that still point to older and inexistent pages, the users see an error of 404 (page not found). And when the users experience such issues, they would either leave your website quickly or may have a bad impression about your brand.
What’s the solution?
You must check your website for broken links and fix them when found. There are several great yet free online tools that you can use to find out broken links on your website.
One of such efficient tools is www.brokenlinkcheck.com
Fixing your website for broken links will not only help to enhance the user-experience, but it will also help you to increase your SEO score.
So, if you find broken links on your website, you must hire a web developer to help you fix them. It’s really worth it. And if you don’t have enough budget, you can also consider hiring Indian website builders to help you out.
#4 Display CTA
Not all the users are same.
Some users may want to read all the important contents of a website before contacting the webmaster, while others may be interested to quickly contact the business owners in order to avail their services. For these kind of users, you must always have your CTA (call-to-action) elements like button or graphic on the prominent positions of your website so that the users can easily find them and contact you to engage your services or buy your products.
#5 Add a sitemap
What’s a sitemap?
A sitemap is a webpage that has the list of all the URLs on your website.
Adding a sitemap to your website will help you in 2 major ways:
- Users will be able to view each and every link on your website on a single webpage, which will help them to navigate your website easily.
- Google will also be able to add your webpages to their index and rank them appropriately on search engines results pages.
#6 Use breadcrumbs
Using breadcrumbs is a fantastic way to enable your users to find their current location and their way back through different webpages.
Breadcrumbs are even more crucial for the websites that have huge number of webpages because it may become overwhelming for your users to navigate back and forth.
Again adding breadcrumbs on your website will not only enhance the user-experience of our website, but it will also help Google crawlers to browse though different webpages of your website.
As a result, you may secure higher rankings on search engines for the relevant keywords.