Building a website is not a challenge these days.
You can easily hire a professional yet affordable website builder to develop your website. Especially when you hire an Indian website builder to create your website, you can save a lot on your overall web development cost.
But getting business out of a website really needs different strategies in place.
If you want to build a business website and get revenue out of it, you definitely need a contact form.
A contact form is very important for all the businesses to have on their website so that the users can contact them easily.
But there are still several corporate websites that don’t use a contact form. Instead, they display an email ID for the users to email. This looks unprofessional.
In this blog, we’ve shared 7 reasons for every business website to have a contact form.
Let’s get started.
#1 It looks professional
A contact form on any business website makes it look professional.
Without a contact form, your website visitors may not be able to contact you instantly and as a result, they may have to look out for other ways to get in touch with you. This unnecessary process may look unprofessional to your website visitors.
On the other hand, when you have a contact form on your website, it shows your professionalism.
Therefore, you must request your web developer to integrate a contact form on your business website.
#2 It gets you more leads
Various online studies have shown that business websites that have a contact form always get more leads & inquiries as compared to those websites that don’t have any contact form.
What do more leads & inquiries mean to you?
More leads & inquiries mean more sales and revenue for your business. The primary objective to build any company website is to increase sales & revenue. Therefore, you must have a contact form on your business website in order to grow your business revenue.
#3 Leads/Customers management
Another great benefit of integrating a contact form on your business website is to manage leads & customers.
When your potential customers fill their contact form on your website, you may save their details in the backend and use it for your marketing & customer relationship strategies.
All you have to do is ask your website developer to add a contact form and make sure that all the submission entries are stored in the backend for you to view and download.
#4 Process automation
You can also automate your customer service with the help of a contact form. There are many WordPress plugins that your web developer can use to automate the process after form submission, such as:
- Sending auto-response to the users.
- You can also attach a proposal or a quotation with the auto-responder.
- Following up with the prospects.
- Letting the users download or view something upon form submission.
- Sending links to your social media accounts.
- Sending new offers related to your services & products.
#5 Convenience for users
If you want your website to succeed, you do need to make things easy for your users.
When your website visitors quickly find the form on your website, they’ll be more likely to contact you instead of browsing away to a competitor.
In other words, a contact form on any website provides the users with the convenience of contacting the business hassle-free in order to resolve the queries or engage their services.
Additionally, you can also make sure to display a call-to-action on all the pages of your website so that your users can click and reach your contact page easily.
#6 Marketing integration
It’s not necessary to use a contact form as a standalone feature. You can integrate the contact form with your marketing tools as well.
There are several marketing strategies that can be implemented with your contact form such as:
- Newsletter subscription
#7 Get the required information
In the absence of a contact form on your website, your prospects may choose to email you. That’ ok. But when they send an email to you, they may not provide the complete details that you need from them in order to reply with a quote or estimate.
With the help of a contact form, you can get all the required details from your users. All you have to do is let your web developer know about the mandatory fields that your users must fill in order to submit the form.
For instance, you may make the below fields mandatory on your contact form:
- Phone number
- Service required
11 Best practices to create a contact form
Now that we know the benefits of a contact form on any website, let’s see some of the best practices that your website builder must follow to create a contact form.
- Ask only the required information from the users.
- Make sure that the form is responsive.
- Ensure the field validation is in place.
- Always explain what you will do with the data.
- Redirect the users to the thanks page with a confirmation message.
- Ensure that the form is compatible with all the major browsers.
- Try to use the labels outside the fields.
- Show validation error in-line with the field immediately after the user input any wrong information.