If you run a small business, you definitely need a website. We all know how important a website is for growing small businesses.
Building a website is no more a challenge these days because the timeframe and cost to build a website are quite lower as compared to a few years ago.
Additionally, you can easily search for & hire a website builder in India who can create a website for you at a much affordable price.
If all seems that straightforward, then what are the challenges involved in developing and running a website successfully?
Performance is perhaps the most important ingredient that’s required for building a successful online business.
When you invest your money & time in your website development, you must make sure that your website performs well too.
In this blog post, we have shared 7 reasons why you or your website developer must pay attention to the performance of your site.
Let’s dive in!
#1 User experience
The overall performance of any website is crucial for its user experience.
Have you ever been to a website just to experience slow loading webpages? If yes, how did you feel when you were not able to browse different webpages on that website?
Perhaps you may have quit the website immediately after experiencing these performance issues. Isn’t it?
Your users could feel the same way when they are browsing your website to buy your products or services.
Don’t let this happen to your website. Work with your web developer to fix the performance-related issues to enhance the user experience of your website.
How to check the loading speed of a website?
You can check the loading speed of your website with the help of various online tools such as https://tools.pingdom.com
#2 Mobile experience
How does your website perform on mobile phones? Have you ever tested or noticed? If not, this is the right time to do so.
Having a mobile-friendly website (responsive website) is no more a choice. It’s a must-have thing these days.
Various online studies have shown that more than 50% of online shoppers use their mobile phones to buy their desired products or services. This simply shows that if your website doesn’t perform well on all kinds of smart devices, you may lose more than 50% of your potential business.
Therefore, as a part of your website’s performance list, you must ensure that your website is not only compatible with all kinds of smart devices, but it also loads quickly for mobile users. In other words, your website must be responsive.
What are the overall benefits of having a responsive website design?
- A responsive design helps to enhance the user experience.
- Search engines like Google love responsive websites.
- A responsive website has a lower bounce rate.
- A responsive website has a higher conversion rate.
#3 SEO score
The websites that perform well are liked by the users as well as search engines. In other words, when your website has optimized loading speed, it’s more likely to secure higher positions on search engines.
On the other hand, if your website already ranks well on search engines and it’s recently been affected due to the performance issues, its rankings can actually fall down very quickly.
So, if you are serious about SEO and hoping to get loads of organic traffic, you and your web developer must put the performance of your website at the top of your priority list.
Do you need more conversions from your website? Start improving the performance of your website.
How can a website’s performance affect its conversions?
- The bounce rate of your website is reduced and the users spend more time on your website.
- Your website visitors get the best user experience and therefore are more likely to get converted.
- Your website gets more traffic from search engines and as a result, you get more conversions.
- With the high-performing webpages, the users can make quick decisions to engage your services or buy your products.
Various online studies and researches have shown that slow loading websites can kill conversions.
All the major e-commerce players like eBay and Amazon enjoy a huge turnover, however, both of them would lose many sales if their websites load slow, for any reason.
Therefore, you must ensure that your website builder takes care of the performance of your website.
#5 Global audience
Do you cater to the global audience?
Do you want to sell your products & services globally?
If yes, then you must take care of your website’s performance.
If your server is located in the US and you want to reach an Asian audience too, it’s the performance of your website that can load the pages to your target users in just a few seconds.
On the contrary, if your website is underperforming, it may take more than the expected time for your users to view the contents & information on your website.
Underperforming websites that take too long to load will always disappoint their global users.
#6 Brand reputation
When you do online business, your website is the face of your company. People don’t know you. They don’t know how smart or efficient you are. All they will know is how smart & quick your website is.
Having said above, your website’s performance plays an important role in building or ruining the reputation of your brand.
If you are serious about your brand image, you must take your website’s performance seriously and work with your website developer to fix all the performance-related issues.
#7 Lower bounce rate
Low performing websites always report bad user experience because of the loading time that these websites take to render a single webpage. And because of the bad user experience, low performing websites always report lower bounce rate as well.
What’s the bounce rate?
Bounce rate is the percentage of visitors who leave a website without taking any action such as link click of a link etc.
There could be several reasons for a lower bounce rate on any website but the underperformance is perhaps among the primary reasons.
The lower a bounce rate on any website, the higher will be the conversion rate.