Do you run an e-commerce website and looking out for new yet affordable ways to get traffic to your store?
Yes, blogging is one of the best & affordable mediums to get quality traffic on your e-commerce store.
In this blog post, we have shared 8 major benefits that you get when you publish blog posts on your website regularly.
#1 You become authority in your industry
The first & foremost reason to blog on your e-commerce store is that it helps you to become an authority in your industry.
Blogging is a great way for small businesses to share knowledge with their targeted customers about the industry trends or other relevant interest areas.
And when you do that, your audience see you as an industry leader and subject matter expert.
#2 Blogging helps in SEO
This is perhaps the most important reason to write & publish blog on your website regularly.
Regular blogging helps your website to get noticeable positions on search engines and as a result, you get more traffic & sales from your e-commerce store.
So, do ensure that your website developer provides you with a blog section.
#3 Blogging helps to engage users
Blogging is not just one-way communication. You can make it a 2-way communication too. You can allow your website users to read the blog posts and post their comments on them.
The blog posts also help your website to lower down the bounce rate and increase the engagement rate.
But the key is to write & publish informative yet interesting blog posts.
#4 Blogging helps you to generate demand
Do you deal in a product or service that’s new in the market? Blogging is a great way for you to generate demand for your products & services.
You can explain about the features & benefits of your products or services and increase the demand.
So now, you don’t need to spend thousands of dollars in advertising your products. You can simply post regular blogs on your e-commerce website and get more sales.
#5 It helps you to grow your email database
Do you want to collect emails from your website users?
Attract their attention through your informative blog posts and at the same time encourage them to subscribe with your e-commerce store to receive updates on new stories, discounts and offers.
This is an added advantage that you get for your business when you post blogs on your website regularly.
#6 Blogging helps you to get conversions
Blogging can be of different types.
Broadly speaking, blogging can be done in several ways. Some webmasters write to share useful information with their target audiences while other businesses may write to sell their products.
In other words, you can write blogs on your website to:
- Educate your audience.
- Encourage your audience to buy from you.
- Help your existing customers to understand more about your products & services in the form of FAQ.
You can get more conversions from your website when you write about your products and encourage your visitors to make a purchase from you.
#7 Blogging separates your from the rest
No matter which industry you are in, you will find that most of your competitors don’t blog regularly.
You will find most of them don’t even have a blog on their websites, some of them do have a blog but they won’t post the write-ups regularly. Only few of them would participate on their blog regularly.
Therefore, when you post blogs on your e-commerce store regularly, you get a cutting-edge over the competition. In other words, if you want to stay ahead of your competitors, blog regularly.
#8 Blogging helps you to create value
Here you get another important benefit from blogging: enhanced customer-experience.
Who doesn’t want to provide their website visitors with the best experience.
With your blog posts, you’re providing your potential customers with valuable information & insights before they make a purchase.
If your blog posts really help your visitors to explore & learn more, they may get inclined to choose you to do business with your company or firm.