What is personalization?
Personalization is the process of collecting your website visitors’ data and showing them the data according to their personal interests & behavior.
Many e-commerce companies are now recognizing the importance of implementing personalization for their business growth.
Below are some of the major benefits that you can get when your web developer implement the personalization algorithms with your e-commerce store:
- Increased conversions.
- Enhanced search capabilities for users.
- Accuracy in showing recommended products to the users.
- Improved customer loyalty.
- Enhanced user experience and engagement.
Now the question is “how to personalize your e-commerce website?“.
In this blog post, we have shared 8 best ways in which your website builder can personalize the user experience on your e-commerce website.
Let’s dive in.
#1 Navigation adjustment
Redirecting the users to the website’s homepage or other pages according to their personal behavior is known as navigation adjustment.
For example, if a user has already shown interest in the female products, next time when this user visits your website, you can customize your webpages to have more female related products for this user.
This kind of navigation adjustment will help your users to make see what they want and make their decisions quickly because now your shoppers don’t need to waste their time browsing unnecessary products. As a result, you get more sales & customers.
#2 Personalised search results
Showing your users the search results based on their interests & behavior is also one of the methods to personalize your e-commerce website.
Let’s take an example here.
If a user on your fashion store has browsed & viewed black t-shirts several times, displaying these users the black apparels on top of the search results will increase the chances of grabbing their orders more quickly.
To achieve this, your website developer will have to make some modifications to the search algorithm of your website to show the personalized results for each user on top of the search results.
#3 Recommended products
If you are a regular shopper on Amazon.com, you probably what we are talking about here.
You must have noticed on e-commerce portals such as Amazon.com, how they show the list of recommended products that really grab your attention and you wonder how come Amazon knows what I was looking for. Isn’t it?
How can personalization help to show the recommended products for each user?
Well, based on a users’ browsing history, past orders, or wishlist, the e-commerce system can collect the data & show recommended products to these users.
Your website builder can do the same. Based on the behavior of your users, he can display the list of recommended products to your users.
Again, showing the personalized recommended products to each user can help you to get more sales. When the users see their desired products in the recommended list, they are more likely to make up their mind and place their orders.
#4 Geolocation based content
If the target audience of your e-commerce business is global, showing your users the content based on their geolocation is another way to personalize your e-commerce store.
Amazon’s website is a great example of geolocation-based content.
When you open Amazon.com on your browser, it would not only suggest you open the website with the specific domain extension (eg. .ca, .co.uk, .in, etc.), but it will also show you the contents based on your geolocation.
For example, if we open Amazon.com in India, it would show us the products & offers according to the Indian festive seasons. Needless to mention here, this kind of geolocation-based personalization helps to get more sales from the local customers.
#5 Weather based personalization
If you sell all kinds of products irrespective of weather conditions, then you can leverage weather-sensitive personalization on your website.
For example, if you sell apparel, you can show t-shirts & shorts for the customers who live in a sunny region while for those who live in a cold place, your website can show them jackets & warmers.
Weather-based personalization is another successful way to personalize your e-commerce website.
#6 Personalized discounts
When a user on your website is browsing a few products from any specific category and suddenly a popup appears with the discount code that’s applicable to this category only, can you imagine what could happen?
Yes, you guessed it right.
Your user will be more likely to take an action (by adding products to the cart and applying the discount code) and get converted (by making payment).
Here, your web developer can create a popup to show the discount code and customize it to display the relevant content according to the interests & behavior of your users.
Based on the interest & browsing history of your users, you can up-sell them the appropriate products. One of the best places to up-sell your shoppers is on the checkout page.
Yes, on the checkout page, your website developer can show a list of items according to the interest of website visitors that will help you to increase the value-per-cart on your e-commerce store.
#8 Email personalization
There are several areas on your website that you could play around with in order to personalize your shoppers’ experience. One of those areas is auto-emails.
Instead of sending your customers a simple email about the order confirmation, you can also up-sell your products in the same email.
Let’s take an example here.
A visitor lands on a mobile phone selling website from where he buys a handset. Now after making the payment, he receives an email with the order confirmation message along with the order details. What if this user also gets the list of recommended accessories that are compatible with his newly bought handset, within the same email under the title “You may also want to buy:”? Do you think he will be more likely to buy them as well? Of corse yes!
When you sell your products online through a website, you can’t get to know about your users’ preferences because you don’t meet them face-to-face. Therefore, you can’t pitch them for what they really want.
Personalization technique can act as a virtual sales person on your website who knows what exactly your shoppers are looking for and which products they would be more likely to buy.