Do you need an e-commerce website and looking for some advise on how to make sure that your e-commerce website works well?
Of course, your web designer can help you to test your website. But you must also do your part & testing your e-commerce store for all the basic yet crucial parameters.
Now sure what all needs to be tested for your e-commerce website before it’s launch? Don’t worry, you’re not alone.
In this blog post, we will be sharing 8 important parameters on which you just check your website.
#1 Test Basic Features
This is perhaps the basic step that you must perform toward testing your e-commerce website.
When we say basic e-commerce features, we mean:
- Product Categories
- Product Description
- Product Prices
- Product Images
- Shopping Cart
#2 Test E-commerce Flow
In order to test the flow of your e-commerce website, here are few basic things to check:
- Search feature
- Filtration feature
- Add to cart feature
- Update/add/remove products from shopping cart
- Checkout process
- Payment process
- Invoice generation
- Order tracking
#3 Test Payment Gateway
Well, this is the most important thing to check before you launch your e-commerce website.
Because we create e-commerce websites to generate revenue and if the payment process doesn’t work well for the customers, they are not going to buy.
You need to test & make sure that the payment process is seamless on your website.
Here are but some of the things to ensure for the payment gateway:
- Your website must have all of the popular & commonly accepted payment methods.
- The charges sent to the payment gateway are correct and has no add-on or hidden cost.
- The payment process must be secured and must run on a secured layer.
- After paying successfully, the payer must receive an acknowledgement align with an invoice.
#4 Browser Compatibility
If your e-commerce website is not compatible with all of the major browsers, you may be losing a bigger share of sales. Because you never know which browser is being used by the majority of your targeted audience.
Therefore, it’s crucial to test an e-commerce website for all the browsers.
Although, when you hire a web designer, you may assume that he or she will take care of the browser compatibility of your website, but you may also want to keep an eye on it.
#5 Mobile Compatibility (Responsiveness)
Various studies have proved that more than 50% of the users are browsing internet on their mobile devices, when searching for any product or service.
Hence, it makes complete sense to ensure that your e-commerce website has a responsive design.
Responsive website design helps a website not only to enhance the user-friendliness, but it also help to gain higher rankings on search engines.
All of the major search engines like Google consider ranking those websites that have responsive design.
#6 SEO Features
Is your e-commerce website SEO-friendly? If not, make sure it is.
An e-commerce website must possess below qualities to be SEO-friendly:
- Optimized meta tags
- Optimized loading speed
- Optimized alt tags
- Internal linking
- Keywords-focused content
- Regularly added fresh content in the form of blogs, articles etc.
Recommended Post: 6 Things A WordPress Developer Can Do For Your Website’s SEO
#7 Social Media Integration
For any e-commerce website to get relevant traffic, its important to integrate it with social media websites like Facebook & Instagram.
Additionally, you can also ensure that each product on your e-commerce store is shareable among social networking platforms.
#8 Loading Speed
How much time does your e-commerce website takes to load?
If it takes more than 7 seconds, do consult your web designer to fix the loading speed of your e-commerce store.
The loading speed of any website is as important as its existence. And when it comes to an e-commerce store, loading speed becomes a critical factor.
The loading speed of an e-commerce website determines, to a certain extent, its success or failure. In other words, the loading speed can either make or break an e-commerce business.