When you’re a small business, it’s hard to get noticed online. But you need your website to be visible to your target audience. That’s where Indian web designers can help you.
When you work with a web designer in India, you can work together to build a site that will help you get new customers.
Web designers are an important part of the online marketing process. Having a website is a good start but it’s not enough to reach your customers. You need to get your site on the first page of Google and show up in the top search results.
SEO should be considered a foundational component of any website, regardless of whether it’s an e-commerce site, a blog, or any other type of site.
A big mistake that a lot of web designers make is not including any SEO-friendly elements in their sites. It’s not necessarily their fault because they are not trained in SEO and they might not even know that it’s something they need to be thinking about.
It is true that SEO should be left to the experts but it is also true that designers should be aware of what they can and can’t do when it comes to SEO. So, here are a few ways in which web designers can help in SEO.
Firstly, for your Indian web designer, it is important to know how SEO works.
There are several factors that can affect the way your website is ranked on various search engines.
The factors that affect your website’s ranking include the loading time, mobile responsiveness, logical navigation, inter-linking, the perceived quality of its content & design, and how many backlinks it has.
Additionally, your designer can help to ensure that the website is built in a way that makes it easy for search engines to crawl and index the content.
#2 Online Advertising
Your web designers or web design company in India can also help you with the integration of necessary tracking codes by making sure that they are installed properly in the header and the pixel code (for both Google & Facebook) is installed properly in the footer of your site.
The trackers on websites help to see how the website is performing. With the trackers installed properly on your website, you can monitor how often people are going to the website, what type of people are going to the website and where they’re going once they’re at the website.
Also, your web designer or website builder can integrate Google Analytics codes with your web pages as well.
Google Analytics is a great tool because it’s free and you can integrate it with other online marketing platforms like Google Ads.
Believe it or not, your Indian website builder can play an important role (as equal as your online marketing team) in growing your business. So, don’t consider your web designer as just a website builder, instead, they are your business builder too.
#3 Intuitive Design
“Intuitive website design” means that your website should be as simple as possible for your users to use. If you have too many buttons, pictures, and text, it will be overwhelming and they won’t be able to navigate your website.
Here comes the role of your Indian web designer who can ensure an intuitive yet appealing design for your website.
By creating an intuitive website design, your designer can help you to improve your business in a number of ways.
Firstly, by making your website easy to navigate, you’ll be able to make it easier for your customers to find what they’re after. This can increase conversion rates and help your business grow.
Secondly, it will take just a few seconds for the users to understand what you expect from them, for eg. Click a button, Add to Cart, Submit a form, etc.
#4 Shareable Webpages
Sharability is the ability of a website to be shared on social media.
It’s important for a lot of businesses, especially B2C businesses that rely on word-of-mouth marketing.
If your website isn’t easily shareable, then you should consider redesigning it or overhauling it and make it easier to share.
Your website designer in India can add social media tools to your websites, like Facebook “Like” buttons, Twitter “Tweet” buttons, and Google+ buttons.
By making your website shareable among internet users, your web designer can help you to grow your audience base.
#5 Landing Pages
Landing pages are single-serving web pages that are created to encourage visitors to take a particular action, like subscribe to your newsletter.
When a visitor lands on a landing page, they’re only presented with one thing, whether it’s a signup form or a CTA to purchase your product.
Your landing page can be a great tool to convert potential customers into buyers.
Your Indian website designer can help you to build a profitable landing page to get more leads & sales from your website.
It’s important to remember that your landing page is part of your sales funnel.