Be it a small business or a startup, any company can benefit from e-commerce website development.
An e-commerce website can add wings to any small retail business. So, if you really want to expand your retail business at affordable price, go online.
Yes, you must build an e-commerce website in order to sell more.
Here, we are going to share 5 major benefits for you to create an e-commerce website this year.
#1 Round-the-clock availability
One of the major advantages of running an e-commerce business is that your website is available 24 X 7 for your customers.
In other words, your customers can browse and buy products from you anytime they wish to.
Running a local brick-n-mortar shop can never provide you such an advantage because when you run a local shop, you do need to follow certain opening hours and days depending upon your area of operations.
#2 Affordable marketing
Unlike traditional marketing for local retail shops where you are required to spend a fortune, having an e-commerce website gives you a benefit of running online marketing campaigns that are targeted, measurable yet affordable.
With the help of some of the below online marketing activities, you can get targeted traffic to your online store at affordable cost:
- SEO (search engine optimization)
- SEM (search engine marketing)
- SMO (social media marketing such as Facebook, Twitter etc.)
- Email marketing
#3 Ability to scale-up
When you run a brick-n-mortal business in your local area, expanding your business may require a lot of investment and overhead expenses of either running another shop or expanding the size of your existing shop.
But in case of an e-commerce business, you can easily setup a new website at affordable cost or you can expand your existing e-commerce store by incorporating new features. All this can be done in comparatively lower cost.
All you need to do is, hire a web developer to add new features to your website.
#4 No overhead expenses
This is perhaps one of the major reasons why modern businessmen are switching over to e-commerce business.
Running a local physical store does require some overhead expenses that you may need to pay every month. These expenses could be in the form of monthly rental, manpower salaries, electricity charges and other running expenses.
While in case of e-commerce website, you don’t have to bother about these running expenses at all.
All that you need to pay in order to build & maintain your e-commerce store is below:
- Nominal website hosting charges (less than $150 per annum).
- Nominal website domain (less than $50 per annum).
- Website development charges (one-time).
- Website maintenance charges (less than $100 per month).
If you are a startup or a small business with low budget, you can also consider hiring website developers in India who can help you to build a fully-functional online store at affordable cost.
#5 Easy maintenance
Here comes another benefit of running an e-commerce website vs a local brick-n-mortal business. When you run an e-commerce business, you don’t have to manage sales, invoices etc. manually. The backend of your e-commerce store takes care of everything on its own.
So, here are but some of the important jobs that an e-commerce backend do for you in order to save your time & effort:
- Instant invoice generation for your customers and your records.
- Instant shipping label printing.
- Instant inventory update.
- Instant reporting, as and when required.
- Instant adding, editing and deleting of products (stock management) on your store.