A website, if developed & maintained correctly can help small businesses to grow their revenue at affordable cost.
But most of the small business owners make few common mistakes that lead to failure.
In this blog post, we have shared 5 such mistakes that all the small businesses must avoid.
#1 Not hiring a professional web designer
Due to their limited budget, most of the small business owners try to build their websites themselves, even if they don’t possess any technical skills. As a result, they end up creating a website that’s not professional & fully-functional.
Don’t let this happen to you. Always consider hiring a professional web developer to build your website. It’s a one-time investment but it’s really worth it.
If your budget doesn’t allow you to spend thousands of dollars on website development, you can also consider hiring web designers in India who can help you to build a website that’s:
#2 Putting too much content
Another common mistake that many small business owners make is that they put a lot of content on their websites, making it look messy & confusing.
They tend to forget that most of the users don’t read each & every sentence. Instead, these users scan the information in few seconds and pick that’s important for them.
You, as a small business owner, must also try to showcase only limited information on your website. The idea is to keep your webpages clean & brief.
#3 Ignoring the importance of CTA
A CTA (call to action) encourages website visitors to take an action. These actions could be in the form of a phone call or any kind of form submission.
In other words, a CTA helps website users to know what to do next.
A website that lacks appropriate CTA elements attracts lesser number of sales & enquiries. And that’s what most of the small businesses do. They don’t make use of CTA properly on their websites. As a result, they don’t get desired results from their websites.
You must always remember that an efficient CTA is a gateway to your business. A professional web developer always understands the importance of CTA usage on any website.
#4 Choosing bad web hosting
The importance of website hosting can’t be ignore, when it comes to succeeding in any online business. A web hosting can make or break your online business.
Again, just to save some money, most of the small businesses go for the cheapest web hosting package or company. Although, there are many web hosting companies that offer affordable hosting packages but you need to take care while selecting any of them.
Expensive web hosting doesn’t necessarily means high quality, while at the same time cheap hosting companies can also provide you with best services & support. It’s how you choose.
Again, when you hire an Indian web developer, he or she can assist you in choosing an appropriate web hosting company.
#5 Lack of post-launch testing
Last but not the least, website testing does matter a lot, when it comes to the success of any online business. And here’s where many small business owners don’t pay attention.
Whether it’s a basic website or a complicated one, you must ensure that your website works well on all the important parameters such as:
- Responsive design
- Loading speed
- Form validation
- Content spacing & alignment
- Cross-browser compatibility