So you run a small business and still wondering whether you need a website or not. Right?
In this blog post, we will share some of the important reasons of having a website for every business, be it small or big, along with some of the essential features that a website must have.
Let’s dive into this.
6 Reasons To Have A Website
#1 Your Competitors Have Websites
This is perhaps the most basic yet important reason for any business to create a website.
If you too have a business, look around and see. Do your competitors or peers also have a website? If your answer is ‘yes’, then you probably know what to do next! Of course, hire a website designer and build a website for your business too.
If you still don’t plan for a website, you may lose a big share of online sales and clientele. Or let us correct this line. If you still don’t plan for a website, you may be giving away, unwillingly & unknowingly a lot of business, revenue & customers to your competitors. Doesn’t sound nice, yeah?
#2 A Website Can Help You Sell More
Let’s accept the fact. A brick & mortar business has a limited reach. Perhaps with this kind of business, you can reach your district, zone, city or state. But with an online business, you can reach out the world. As they say “sky is the limit’.
But, in order to run an online business successfully, you must have a sound website. Without a website, you can’t even think to grow your business globally. So, here comes another reason for you to build a website.
With a website, equipped with effective marketing strategies, you can:
- Reach your targeted audience.
- Sell to the worldwide customers.
- Build your brand globally.
#3 Round-The-Clock Availability
Your website is available for your customers 24/7/365. Unlike the usual stores where you go down to buy according to their operating hours.
And imagine, you put all the efforts to go down in order to buy something from a store and you find that it’s closed for the day. How you would feel?
Now, with a website, this is not the case at all. Being accessible online, your website is open for your customers 24 hours a day and 365 days an year.
Your customers can visit your website according to their own convenience, and not yours. Isn’t it convincing enough for them?
So, here’s another reason for your to build a website. You can serve your customers round-the-clock.
Website development is no more an expensive affair now. Gone are the days when you had to make a big hole in your pocket to pay off your web developers thousands of dollars to create your website.
But now, with so many options of open source CMS like WordPress, you can get your website in few hundreds only.
If you have a small budget for your website development, you can also hire web developers in India who can help you to design your website at amazingly low price.
Recommended Post: Need a Low Cost Web Design Proposal? Here Are 6 Ways To Get It
People now a days tend to trust only those businesses that have their own websites.
Why is it so.
Simply because a website contains all the information or details about their business along with the range of their services & products.
A website can also have the testimonials of existing customers. So, when the potential buyers view the past customers’ testimonials on any website, they remain no more skeptical and take a step forward to buy the products & services from that website or business.
Therefore, if you want to gain the trust of your potential customers, you must build a website for your business.
#6 Affordable Marketing & Advertising
When we think of marketing & advertising, the first thing that stops us to do it, is probably the money involved.
Of course, to advertise & market any business in the offline world through the mediums like Billboards, Radio, Television & Magazines can be super expensive.
However, when you have a website, you can spend just a fraction of offline advertising budget and get the same or even better results.
With the best & effective yet affordable solutions like Google Ads, Facebook Ads & SEO, you can reach out your audience worldwide.
Again, you need to have a website in order to plan for online advertising or marketing.
5 Essential Features Of A Website
Although, we have covered this topic several times on our website, we thought it should be relevant to share some of the essential features of a website here, along with the reasons to create a website which we already discussed above.
So, let’s looking into these 5 vital features that your website design must have.
#1 Responsive Design
In 2019, it shouldn’t be a fancy thing to discuss about the responsive website design when most of the online users browse websites using their handheld devices. But believe it or not, there are still many websites that don’t have a responsive website design.
So, this message is for all of those webmasters underestimate the importance of having a responsive website.
Here are but major reasons of any website to have a responsive design:
- A responsive design helps to secure better positions on search engines.
- A responsive design helps to enhance user-experience of mobile audience.
- A responsive design helps website to load faster on mobiles.
- A responsive design helps to cater to the social media traffic because most of the people access social media websites using their mobile phones, according to several researches.
#2 Basic SEO
The primary objective to build a website, in most of the cases, is to get more traffic and generate more revenue. And when it comes to the quality traffic, SEO stands first in the row.
We all know that search engines, especially Google, has the potential to send traffic to your website. But these search engines will send you traffic only if your website is SEO-friendly.
How can a website be made SEO-friendly.
Well, there are many things that help a website to rank on top positions for relevant keywords, but here we will talk about some of the important on-page SEO activities only.
Here are some of the basic yet important SEO qualities that every website must have:
- SEO-friendly URLs
- Meta tags optimization
- Proper usage of H1, H2 & H3 tags
- Fast loading webpages
- Optimized images
Takeaway: Before hiring a website designer, do ensure that you get all of the above SEO features without any additional cost.
With the growing number of website attacks and cyber attacks every day, it has become crucial than ever to secure your website.
An insecure website can not only damage your reputation & credibility, but can also take away your time and money.
Here are few reasons of securing your website:
- The hackers can target your customers’ sensitive data.
- The security breach can affect your business reputation & revenue.
- Your website can have high chances of getting blacklisted.
- You will need to spend more money on web developers to fix the problem.
As they say “prevention is better than cure”. You must ensure in the first place, that your website is fully secure & safe.
Website development is not a one-time thing. Every now and then, you will be required to change some content or images on your website.
Having said that, it really makes sense for every business owner to take control of their website and do these minor changes themselves.
Hiring a website developer or designer every time you need these modifications can really end up in spending a lot of additional money.
What’s the solution here.
CMS: Content Management System.
Yes, when your web developer uses any CMS like WordPress, you can easily login the admin backend and make the required changes in few minutes.
All you need is a short training or a manual that you can refer to, whenever you are required to make any changes.
#5 Website Information & Menu
So far, we’ve talked about the external features of a website that aren’t directly related to the users.
But what about the stuff that users see as a first thing when they open any website. Yes, you got it right. We’re talking about content, images and menu.
Here are few checklists that every website designer or webmaster must follow:
- A website must have the contact details of the business on a prominent location.
- A website must have user-intuitive menu or navigation.
- A website must have high-quality yet optimized images that shouldn’t cause the webpages to load slowly.
- A website must have all the information up-to-date.
- A website must be checked for all the browsers.
- A website must have all the forms fully-functional.
- A website must not have any broken links.