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6 Steps to build an e-commerce store and run it successfully

Do you need an e-commerce website to sell your products online?

6 Steps to build an e-commerce store and run it successfully

Here are but 6 essential steps that you must follow for building & running an e-commerce store:

Step #1 Think about domain name & hosting

The very first and most important step toward building an e-commerce website is to register a domain name. For eg. www.websitename.com 

A domain name could be your company name or your brand name. Many people think that including keywords in your domain name will help in SEO but that’s not true. A domain name has barely anything to do with SEO. 

Recommended Post: 5 Tips To Choosing A Domain Name For Your Website Design

Once you reserve your domain name, you may also subscribe for a website hosting package. 

Although you will need a server to host your website only after your web development has been completed, it would still be good if you can decide upon a reliable yet affordable hosting company. 

A website hosting company plays an important role in success of any website. It wouldn’t be wrong to say that website hosting can make or break an online business.

 

Step #2 Hiring a website designer or developer

The next step to building an e-commerce store is to search and hire a professional & experienced web developer.

Again hiring a reliable web developer is the key to succeed in online business. 

Most of the small businesses have budget constraints, so hiring a website developer in India could be the right choice in this case. 

If you too, don’t want to spend much on your website development, consider hiring Indian web developers. 

Recommended Post: 7 Reasons To Hire Indian Web Developers To Create A Website

 

Step #3 Choosing a CMS platform

Once you have shortlisted your web developer, you can start evaluating various CMS platforms such as WordPress to build your e-commerce website. 

Every CMS platform has certain advantages and disadvantages. 

If you are a newbie and looking for a robust yet easy-to-use CMS tool for your website development, WordPress is for you. When you choose WordPress for building your e-commerce store, it becomes easier for you to manage the products, orders and fulfilment through your website. 

Here are but few major reasons to choose WordPress for your website development:

  • WordPress is free to use. 
  • WordPress can be customized by your website developer. 
  • WordPress developers are easily available at affordable price, especially in India. If you need a WordPress website at low cost, you can consider hiring WordPress developers in India
  • Most of the WordPress plugins are free
  • Most of the WordPress premium themes won’t cost you more than $100.  

Step #4 Selection of a payment gateway

The next step toward e-commerce web development is to choose a payment gateway through which you are going to accept online payments.

Here are but some of the most commonly used & popular payment gateways:

  • PayPal
  • eNETS
  • WorldPay
  • Stripe

Recommended Post: 4 Best Payment Gateways To Use With Your WordPress Website

Step #5 Test Your Website

Once your web designer has completed your website development, the next step is to test it properly.

Yes, before you launch your e-commerce store, you must make sure that it’s working on all the important parameters such as:

  • Browser compatibility
  • Mobile responsiveness
  • Checkout process
  • Seamless payment gateway integration
  • Forms validation

Recommended Post: 8 Things To Check In Your E-Commerce Website To Get More Sales

Step #5 Test Your Website

Once your web designer has completed your website development, the next step is to test it properly.

Yes, before you launch your e-commerce store, you must make sure that it’s working on all the important parameters such as:

  • Browser compatibility
  • Mobile responsiveness
  • Checkout process
  • Seamless payment gateway integration
  • Forms validation

Recommended Post: 8 Things To Check In Your E-Commerce Website To Get More Sales

Step #6 Basic On-page SEO

If your e-commerce website has all the worldly elements but doesn’t attract any traffic to it, its of no use. Because the primary objective to build an e-commerce website is to get traffic & revenue from it. 

And when we talk about getting relevant traffic to any website, SEO (search engine optimization) is probably one of the best mediums. 

So, before you make your e-commerce website live, do ensure to perform some basic SEO activities, with the help of your website developer. 

Here are but some of the basic on-page SEO-activities that you can do on your e-commerce store:

  • Meta tags optimization (write title tag, description tag and header tags according to your keywords).
  • Inter-linking (linking inner pages with each other according to their relevancy and if they can be connected to each other through some of your main keywords, nothing like it).
  • Loading speed (since loading speed of a website has become one of the important factors to rank any website, you must ensure that your e-commerce store loads within 3-4 seconds).
  • Robots.txt file (this file tells search engines about the important pages that they must crawl).
  • XML Sitemap (to show search engines all the webpage links on your website).
  • Content optimization (search engines are hungry for fresh content. The more you can feed them with it, the higher will be your chances to get on the top positions).

After following all the above 6 steps mentioned above, the final stage is to make your website live. 

But don’t think your job is done. Instead, the actual job starts now. You need to analyse the users’ behaviour on your website (using a web analytic tool like Google Analytic) and keep enhancing your website to get more sales & customers.

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